CEO and Founder

Robyn Jordan is an interdisciplinary creative entrepreneur, experience producer, and St. Louis native who has resided in Northwest Arkansas since 2011. As a lover of creativity and connectivity, she has 20+ years of experience on and off the stage in live music, art, and entertainment. She is a radical visionary with a professional background in journalism, sales, and hospitality. Largely inspired by the creative resilience of the African Diaspora and the intersectionalities of people, especially women of the global majority, she started her business, Her Set Her Sound, to disrupt the social hierarchy and discrimination in music and entertainment in 2021. Her appetite for beauty and liberation helps her produce innovative ideas and pursue equitable opportunities.