video by Ozark Film & Video Productions
Our Story
Her Set Her Sound began from an Arkansas Soul article written by founder & promoter, Rob Jordan, who discovered the top gender diverse DJs in Northwest Arkansas were missing intentionally-crafted spaces to showcase and share their skills.
Seeing the need to connect, be celebrated and feel ignited, Jordan desired to experience more variety, radical compassion and mutualism to enrich the traditionally male-dominated music ecosystem and culture in the region.
The first music fest in NWA designed to amplify local women and non-binary DJs and musical talent emerged in 2021 and we've been rocking ever since!
Now a creative-entertainment business, our mission is to be a spearheading producer and platform that celebrates, liberates and facilitates opportunities that shows our appreciation and commitment to advance the music and entertainment industries for her and hers. As promoters, we have some of NWA's best DJs and talent on-call for your events too! We hope to help carve a more functional path for historically disinvested artists, producers and facilitators while emphasizing the natural contribution to society of femmes, women, and non-binary talent using various music and art forms.
The music economy has always benefited from the brilliance, skills and strategies of cultural talent yet artists and producers, especially those from Black, Brown and queer communities, too often are exploited, under or not paid, uncredited, undervalued and lacking advocacy and ownership. Those are the artists that we predominantly promote and the standards we hope to dismantle.
We believe in her right to be seen, heard, protected and paid for her work not only because she's worth it, but because she's just as good, if not better then your mans! We are tuned in to foster relief and turned on to produce programs rooted in joy and play.
If you are eager to be a part of amplifying HER, email herset.hersound@gmail.com to see how you can get more involved.
Her Set Her Sound began from an Arkansas Soul article written by founder & promoter, Rob Jordan, who discovered the top gender diverse DJs in Northwest Arkansas were missing intentionally-crafted spaces to showcase and share their skills.
Seeing the need to connect, be celebrated and feel ignited, Jordan desired to experience more variety, radical compassion and mutualism to enrich the traditionally male-dominated music ecosystem and culture in the region.
The first music fest in NWA designed to amplify local women and non-binary DJs and musical talent emerged in 2021 and we've been rocking ever since!
Now a creative-entertainment business, our mission is to be a spearheading producer and platform that celebrates, liberates and facilitates opportunities that shows our appreciation and commitment to advance the music and entertainment industries for her and hers. As promoters, we have some of NWA's best DJs and talent on-call for your events too! We hope to help carve a more functional path for historically disinvested artists, producers and facilitators while emphasizing the natural contribution to society of femmes, women, and non-binary talent using various music and art forms.
The music economy has always benefited from the brilliance, skills and strategies of cultural talent yet artists and producers, especially those from Black, Brown and queer communities, too often are exploited, under or not paid, uncredited, undervalued and lacking advocacy and ownership. Those are the artists that we predominantly promote and the standards we hope to dismantle.
We believe in her right to be seen, heard, protected and paid for her work not only because she's worth it, but because she's just as good, if not better then your mans! We are tuned in to foster relief and turned on to produce programs rooted in joy and play.
If you are eager to be a part of amplifying HER, email herset.hersound@gmail.com to see how you can get more involved.
